Who We Are
More than just another SEO consulting firm
Search Evaluator Partners is a program to advise businesses, SEO practitioners and marketers about the best practices to develop a strong and sustainable web presence.
The program opened in 2019 and was designed by Danilo Godoy—a top-ranked, former search quality evaluator for Google. Having launched the Search Evaluator Academy in 2018 and contributed to several articles on this topic for some of the leading digital marketing blogs out there, Danilo is a thought leader in leveraging search evaluation for SEO success.
Our methodology draws from Google's search quality rating program and guidelines, and we are constantly evolving in our quest to bring the search quality evaluator perspective to Search Engine Optimization and Content Marketing.
Our background enables us to deeply understand widespread concepts derived from Google's Search Quality Guidelines, such as E-A-T and YMYL, for example. We don't just speculate on these topics, as many other SEO consulting firms do. We know how these things really work for SEO because this is entrenched in our DNA.
What We Do
The services that we provide
Evaluation for Quality
We evaluate the quality rating of your website based on each of the main quality aspects described on Google’s Search Quality Evaluator Guidelines.
In the end, we come up with your website's current and potential quality ratings.
If the current rating is different from the potential rating, we explain how to achieve the maximum rating.
You will also know how your website compares to competitors for each quality aspect.
Evaluation for Relevance
We evaluate the relevance ratings of your website and competitors for targeted queries.
To assess Relevance, we take into account factors known only to experience search quality raters, such as:
- user intents (specificity, likelihood, diversity)
- amount of content for the targeted intents
- presence of issues, etc.
If its current rating is different from its potential rating, we explain how to achieve the maximum rating.
SERP Evaluation & Insights
We evaluate the SERP for targeted queries, and provide general comments, insights, and advice on how to rank your website better for these queries, when applicable.
Danilo Godoy
Founder & Principal Consultant
Hi there!
My name is Danilo and I did search quality evaluation for Google for over three years.
During my time as a Google rater, I set myself the challenge to develop a complementary methodology for search evaluation. This is why I launched the Search Evaluator Academy.
Lately, I’ve been working to transform my perspective on Search into actionable pieces of advice for the SEO and Content Strategy community.