Search Quality Raters for Digital Agencies

Google Rater Advice on SEO and Content Marketing

Google and its Army of Raters 

If you own a website, it is possible that it has been evaluated by a search quality rater at some point in time 

Did you know that Google contracts with 10,000+ human evaluators to rate the quality of web pages and the relevance of search results? 

To perform the job, raters must adhere to Google's Search Quality Evaluator Guidelines, which is considered by many as a goldmine of SEO information.

(Click Play to start the video at the point where Google mentions the Search Quality Raters)

What is Search Evaluator Partners? 

The purpose of our partnership program is to support SEO agencies and professionals in improving the overall quality and relevance of their clients’ websites. We accomplish this by bringing the search quality evaluator perspective to their optimization strategies.

To achieve this purpose, we go through the following stages:


Bring awareness to SEO agencies and professionals about
  • Google's search quality evaluation program
  • Google's search quality evaluator guidelines
  • The Search Evaluator Partners program


Provide consultancy to SEO agencies and professionals by
  • Evaluating their clients' websites for quality and relevance
  • Determining their current and maximum potential ratings 
  • Offering recommendation on how to achieve the websites' maximum potential ratings
  • (etc.)


Award certification to SEO agencies and professionals for
  • Being knowledgeable about Google's search quality evaluator guidelines
  • Being supported by a professional search quality evaluator
  • Being able to evaluate the quality of a web page and the relevance of a search result and to identify what determines the quality of a web page and the relevance of a search result
  • (etc.)

How We Work

SEO consulting that is not just more of the same

Our Partners Program is based on two pillars:


We bring the search quality evaluator perspective on search and relevance
  • Agencies learn a new approach to support their traditional SEO strategy 


We make recommendations based on the search quality evaluator perspective
  • Agencies can improve the performance of their clients' websites through the use of key search evaluation principles
Danilo Godoy

Danilo Godoy

Founder and Principal Consultant

Hi there! 

My name is Danilo and I did search quality evaluation for Google for over three years. For most of that time, I was ranked in the top 10% among all raters.

During my time as a Google rater, I set myself the challenge to develop a complementary methodology for search evaluation -- something more entertaining, systematic and precise than Google's Rater Guidelines. 

This is why I founded the Search Evaluator Academy.

In 2019, I launched Search Evaluator Partners to meet a new demand of SEOs and marketers who were interested in my consulting services.

Lately, I've been working to transform my perspective on Search into actionable pieces of advice for the SEO and content strategy community.  

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