Search Evaluator Partners


Boost your SEO with the help of a former Google evaluator 

Raters Know the Drill

Did you know that Google contracts with 10,000+ human evaluators to rate the quality of webpages and the relevance of search results? 

If you own a website, it is possible that it has been evaluated by one of these search quality raters at some point in time. 

I am Danilo Godoy and I did search quality evaluation for Google for over three years. For most of this time, I was ranked in the top 5% or top 10% among all raters.

During my time as a Google rater, I set myself the challenge to develop a complementary methodology for search evaluation -- something more entertaining, systematic and precise than Google's General Guidelines. This is how the SEA Model came about, and I founded the Search Evaluator Academy in May 2018.

In January 2019, I launched Search Evaluator Partners to meet a new demand of SEOs and marketers who were interested in my consulting services.

What is Search Evaluator Partners? 

The purpose of this program is to support SEO agencies and professionals in improving the overall quality and relevance of their clients’ websites.   

To achieve this purpose, we go through the following stages:

Awareness

Bring awareness to SEO agencies and professionals about: 
  • Google's search quality rating project
  • Google's general guidelines for search quality raters
  • The Search Evaluator Partners program

Assessment

Perform an assessment of your clients' websites for quality and relevance and explore the SERP for targeted queries
  • Evaluate how your clients' websites meet the quality attributes described on Google’s raters’ guidelines
  • Determine the current quality rating of your clients' websites and competitors
  • Evaluate how your clients' websites meet the relevance attributes described on Google’s raters’ guidelines and on the SEA Model
  • Determine the current relevance rating of your clients' websites and competitors for targeted queries
  • Come up with the main takeaways of the SERP for targeted queries

Recommendation

Provide recommendation on how to improve the quality and relevance of your clients' websites 
  • Determine the websites’ maximum potential rating for quality and relevance  
  • Specify what needs to be done to achieve the websites’ maximum potential rating
  • Classify recommendations by their level of importance and impact to improve the rating
  • Offer suggestions to rank better based on main takeaways of the SERP

How we work

SEO consulting that is not just more of the same

Our Partners Program is based on two pillars:

Education

You learn how to develop a new approach to search and relevance
  • You gain a new perspective to support your traditional SEO strategy 

Insights

We give you ideas based on the evaluator's perspective
  • We show how to improve the performance of your clients by adhering to key search evaluation principles

Danilo Godoy

Founder

I'm working to transform my perspective on Search into actionable pieces of advice for the SEO and content strategy community.  

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