Certification for Agencies and Consultants

Google and its Army of Raters

If you own a website, it is possible that it has been evaluated by a search quality rater at some point in time

Did you know that Google contracts with 10,000+ human evaluators to rate the quality of web pages and the relevance of search results? 

To perform the job, raters must adhere to Google's Search Quality Evaluator Guidelines, which is considered by many to be a goldmine of SEO information.

What is Search Evaluator Partners? 

The purpose of our certification program is to support SEO agencies and professionals in improving the overall quality and relevance of their clients’ websites. We accomplish this by bringing the search quality evaluator perspective to their optimization strategies.

To achieve this purpose, we go through the following stages:

Awareness

Bring awareness to SEO agencies and professionals about
  • Google's search quality evaluation program
  • Google's search quality evaluator guidelines
  • The Search Evaluator Partners program

Consultancy

Provide consultancy to SEO agencies and professionals by
  • Evaluating their clients' websites for quality and relevance
  • Determining their current and maximum potential ratings 
  • Offering recommendation on how to achieve the websites' maximum potential ratings
  • (etc.)

Certification

Award certification to SEO agencies and professionals for
  • Being knowledgeable about Google's search quality evaluator guidelines
  • Being supported by a professional search quality evaluator
  • Being able to evaluate the quality of a web page and the relevance of a search result and to identify what determines the quality of a web page and the relevance of a search result
  • (etc.)

How We Work

SEO consulting that is not just more of the same

Our Partners Program is based on two pillars:

Education

We bring the search quality evaluator perspective on search and relevance
  • Our clients learn a new approach to support their traditional SEO strategy 

Insights

We make recommendations based on the search quality evaluator perspective
  • Our clients can improve the performance of their clients' websites through the use of key search evaluation principles
Danilo Godoy

Danilo Godoy

Founder and Consultant

Former search quality evaluator for Google, founder of the Search Evaluator Academy and Search Evaluator Partners

Creator of the SEA Model -- a complementary, alternative methodology for evaluating web search results.

Lately has been working to transform his perspective on Search into actionable pieces of advice for the SEO and content strategy community.

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